I am pretty smart. And creative. And kinda funny, if only to
myself. And on a good day, I think I’m cute. So, yeah, I’m pretty confident and
my self-esteem is intact. But why do I
have to be half-naked to prove all of that?
Have you noticed that all those campaigns to encourage women
to be confident and love themselves and love their bodies involves women in
their underwear? As if you only truly love yourself if you are comfortable standing
around and being photographed in your lace panties and maybe a bra. Woman – let me hear your roar – in your
panties. Isn’t there a little something wrong with this confident, strong
message?
A quick survey of recent campaigns illustrates the trend.
For grown women: Underneath We Are Women by an Australian photographer & Dove’s Real Beauty Campaign
Both of these feature women of various sizes, ages, and
races which is commendable for its “diversity.” The Dove campaign is supposed
to convince us that you can be beautiful at any size. Yeah, okay, that’s true.
But you can’t do that in a really cute dress?
The Australian project has taglines such as “Underneath I am confident”
– they do get credit for the play on words there. Again, they are women who
have gone through various trials in their life and as proof that women can overcome
– tada! Here they are in their cute lingerie.
And for the young ladies: Aerie – Real Girls – featuring wanna-be models but “real
girls” who weren’t photoshopped as they pose laying all over the place in their
lace lingerie for teens. This one bothers me a bit further because its directed
to teens with the tagline “The Real You is Sexy.” Because that’s the message
we’re really trying to emphasize to our teen girls who are trying to figure
themselves out anyway. Not that the real you is smart or strong or has
potential, but sexy. If you look like these size 0 girls.
The campaigns to embrace breastfeeding as a natural thing
are no better. So after giving birth to this human being, struggling to even
take a daily shower and obtaining your own nourishment, if you are doing
breastfeeding right, you are stripped to your underwear or lounging in a
flowing white filmy gown and tenderly looking at your bundle of baby or staring
defiantly into space. This is what
breastfeeding looks like? Well, I was really doing that wrong.
Now, lets be clear. I swim, so I do wear bathing suits, even
bikinis on a non-chocolate cake day, and I play tennis, mini-skirt and all. I wear these outfits and full length maxi dresses, with pretty
equal confidence and love of self. I’m not skimpy-clothes-when-appropriate adverse. Photos with Serena and Venus in their tennis outfits, Simone Biles in her leotard, Simone Manuel in her bathing suit - great. Here's strong women doing their thing, in the clothing of their career. And Serena and Venus in evening gowns, as we've seen, do not exude a less than confident or beautiful message.
I think these "confident women" campaigns are getting it wrong. Yes, women
should love their own natural selves. We should look at ourselves and say “that
lady’s pretty cute” even on a humid, bad hair day. We should see our strength
looking back at those tired eyes after going through whatever we’ve been
through in our lives. We should feel worthy even when we’ve got a few pounds
we’d like to lose. But the proof of that shouldn’t be standing half-naked for
the world. Because some of us are all that - and modest.